Generative Engine Optimization (GEO) Get Found When Customers Ask AI
GEO helps your business get discovered, understood, trusted and cited in ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode. We build on strong SEO foundations, test real customer prompts, and measure whether AI visibility becomes qualified enquiries.
Your customers are asking AI. Is your business showing up?
People increasingly ask AI systems about businesses, services and solutions before they decide.
1Competitor A
2Competitor B
3Competitor C
?Your business
How AI engines decide who to mention
Most AI answers that show sources follow one loop. Knowing it shows where you win or lose.
Retrieval, not memory
For current questions AI tools search the web (RAG) and cite what they retrieve. Your pages must be crawlable, indexed and easy to retrieve.
Query fan-out
One prompt becomes many sub-queries. Depth across related questions beats a thin page per variation.
Passages, not pages
Engines pull specific passages. Clear headings, direct answers and original facts are easier to select.
Platforms differ
Google AI features use Google’s index; ChatGPT, Perplexity and Claude retrieve differently and often cite different domains. We test each.
Before we optimize, we find what’s missing
We investigate why your business isn’t appearing, understood or referenced for the questions that matter.
Illustrative radar of the nine areas we audit.
AI Visibility
Where and how often you appear for key customer questions.
Customer Queries
What prospects ask AI before choosing.
Competitor Visibility
Who appears when you don’t.
Citations & Sources
Which sites influence relevant answers.
Content Gaps
Questions competitors answer and you don’t.
Entity Understanding
Whether AI knows who you are, what you offer and who you serve.
Technical Foundation
Crawling, indexing, rendering and structure.
Local Signals
Profile, reviews and local sources.
Authority
Credible external context about your business.
Turn real customer questions into search opportunities
Customers don’t search in the language of your service menu. We map the problems and decisions behind their prompts.
From audit to measurable AI visibility
AI visibility audit
Benchmark presence, sentiment, citations and competitors across real prompts, plus crawler accessibility.
GEO strategy
A prioritized roadmap joined with SEO, content, local and PR plans.
Activation
Technical fixes, answer-focused content with original expertise, entity clean-up and authority building.
Tracking & reporting
Repeat prompt tests, citation tracking, competitor share of voice and links to enquiries.
Make your business easier for AI to understand & trust
Not “AI keywords”. We strengthen the content, technical foundation and authority signals that help systems understand you.
& Trust
Content
Useful, direct, answer-focused content built on real intent.
Topics & entities
Clear links between your business, services, expertise and locations.
Technical SEO
Crawlability, indexing, linking, speed. See technical SEO.
Information architecture
Organize information so people and systems find it faster.
Content extractability
Clear headings and concise answers that are easy to identify.
Authority signals
Credible external mentions, reviews and references.
Local signals
Align site, profile and reviews. See local SEO.
Accuracy & consistency
Keep business details accurate across the web.
SEO + GEO. One strategy, not two.
You don’t need an “AI trick”. You need a strong search foundation plus a clear view of how customers use AI to discover businesses.
strategy
Traditional SEO
- Technical SEO
- Search intent
- Content strategy
- Authority building
- Local SEO
GEO
- AI query research
- Prompt testing
- Citation analysis
- Entity optimization
- AI visibility monitoring
WHAT WE DO NOT SELL
GEO for brands, multi-market teams and agencies
Growing businesses
Local and service businesses that want to be recommended when customers ask AI.
Multi-market & enterprise
Consistent entities, content and measurement across locations and teams.
Agency partners
White-label GEO audits and delivery for agencies adding AI visibility to their offer.
AI visibility is the start. Business growth is the goal.
Being mentioned looks impressive. What matters is whether it creates real opportunities.
AI visibility
Appearance across key prompts and AI experiences.
Competitor mentions
When you appear and when rivals do instead.
Query coverage
Questions you cover and the ones you don’t.
Citation sources
External sources behind important answers.
Search performance
AI work tied to organic results and behavior.
Business results
Visitors, enquiries and conversions where measurable.
Questions before you get started
What is Generative Engine Optimization (GEO)?
GEO improves how your business is discovered, understood, trusted and cited in AI answers such as Google AI Overviews, AI Mode, ChatGPT and Perplexity. It builds on SEO rather than replacing it.
Is GEO the same as SEO or AEO?
Not exactly. GEO builds on SEO and adds prompt research, entity clarity, citations and AI visibility monitoring. AEO focuses on being the direct answer; both rely on the same fundamentals.
Does Google treat GEO differently?
Google says its generative AI features are based on core Search ranking and quality systems. Other AI tools retrieve differently, so we test several platforms.
Can you guarantee ChatGPT or Gemini will recommend me?
No. AI results vary by query, context, location and system. We don’t sell guaranteed rankings or artificial mentions.
Do I need llms.txt or special AI markup?
Not as a shortcut. We focus on making your business easier to crawl, understand, verify and reference.
How do you measure results?
We set a prompt baseline, then track visibility, competitors and citations, and connect them to traffic and conversions where measurable.
